RSS :- Credible Spinal Cord Of BJP
(Image Credit:- The Print)
The Rashtriya Swayamsevak Sangh (RSS), as the ideological backbone of the Bharatiya Janata Party (BJP), has consistently played a pivotal role in shaping India's political landscape. Following the 2024 Lok Sabha elections, the RSS intensified its efforts to bolster the BJP's position in various state assemblies, notably in Haryana,Maharashtra and Delhi. Through strategic grassroots mobilization, discreet meetings, and a renewed focus on ideological propagation, the RSS significantly contributed to the BJP's electoral successes in these regions.
Post-2024 Lok Sabha Scenario
The 2024 Lok Sabha elections presented challenges for the BJP, with the party experiencing a decline in voter support in certain regions. Analysts attributed this downturn to multiple factors, including anti-incumbency sentiments and perceived disconnects with grassroots issues. Recognizing the need for a strategic recalibration, the RSS stepped in to rejuvenate the party's grassroots machinery and reestablish its connect with the electorate.
Strategic Interventions in Haryana
Facing strong anti-incumbency in Haryana, the BJP turned to the RSS for assistance. An internal RSS survey in August 2024 revealed diminishing public confidence in the state government, prompting calls for a change in leadership and strategy. In response, the RSS launched a comprehensive rural voter outreach program in early September, deploying approximately 150 volunteers to each district. These volunteers engaged with local communities through chaupals (village meetings), addressing concerns and highlighting the BJP's developmental initiatives. This grassroots mobilization was instrumental in revitalizing the BJP's support base, leading to a historic third consecutive term in the Haryana Assembly elections.
(Image Credit :- India Today)
Mobilization Efforts in Maharashtra
In Maharashtra, with assembly polls scheduled for November 2024, the RSS initiated an extensive outreach program to shape public opinion in favor of the BJP-led alliance. Teams, or 'tolis', were formed across the state, conducting small group meetings and engaging with families in localities. These interactions focused on discussions around national interest, Hindutva, good governance, development, public welfare, and local issues. The RSS's embedded nature within the community, where its workers maintain long-term relationships and trust with people, played a crucial role in swaying public sentiment.
Silent Campaigning and Voter Mobilization
The RSS's approach in Maharashtra was characterized by silent yet effective voter mobilization efforts, particularly in urban centers such as Mumbai, Pune, and Nagpur. Recognizing the importance of high voter turnout in these areas, the RSS leveraged its network of shakhas (branches) and affiliated organizations to reach out to communities at the grassroots level. Through door-to-door campaigns, community meetings, and informal gatherings, the Sangh successfully conveyed its message without overtly associating itself with political campaigning. This strategy was effective in countering the opposition's narrative and consolidating support for the BJP-led alliance.
Coordination and Strategy Development
Before deploying these grassroots initiatives, the RSS held coordination meetings across all levels in the states to devise effective strategies. In Haryana, for instance, the RSS conducted around 90 meetings in each Assembly constituency and nearly 200 meetings with party workers and rural voters between September 1 and 9, 2024. These meetings aimed to reinforce party unity and strategy, addressing internal dissatisfaction and aligning efforts towards common goals.
The Silent Campaign in Delhi
The RSS's strategy in Delhi mirrored its efforts in Haryana but was executed on a more expansive scale. Volunteers conducted a silent "voter awareness" campaign, organizing thousands of drawing-room meetings across the city. These sessions focused on pressing public concerns such as cleanliness, access to potable water, healthcare services, air pollution, and the rejuvenation of the Yamuna River. A significant aspect of these discussions was the critical evaluation of the Aam Aadmi Party's (AAP) governance, highlighting issues of corruption and unmet promises during its decade-long rule. The topic of illegal immigration in Delhi was also brought to the forefront. Notably, in Dwarka alone, around 500 such meetings were held, underscoring the extensive reach of the campaign
(Image Credit:- Business Today)
Addressing Internal Challenges
The RSS's involvement also extended to addressing internal challenges within the BJP. In Haryana, an internal survey had indicated dissatisfaction among MLAs regarding the then Chief Minister's unavailability. The RSS suggested a more hands-on approach from the leadership to bridge the gap between the government and the party’s grassroots. This included enhancing visibility among rural voters and engaging with community leaders to address concerns and rebuild trust.
Impact of Secret Meetings
The RSS's strategy involved discreet meetings and behind-the-scenes coordination to shape public opinion and strategize electoral approaches. These "secret meetings" were instrumental in devising targeted campaigns, addressing internal party issues, and ensuring a unified approach towards elections. The confidentiality of these meetings allowed for candid discussions and effective planning, contributing to the BJP's electoral successes.
Conclusion
The RSS's proactive and strategic interventions post-2024 Lok Sabha elections underscore its pivotal role in shaping India's political dynamics. Through grassroots mobilization, silent campaigning, and effective coordination, the RSS has reinforced its position as a major player in the BJP's electoral victories. Its ability to adapt strategies, address internal challenges, and connect with the electorate continues to be a cornerstone of the BJP's political success.
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